The task: Create an ident promoting Dan Spencer's new commerical animation studio, Bake, representing its core values.
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My ident concept was one of five selected by the client to be fully produced. I directed a team of fellow students to realise the lighthearted heist-movie-style montage, showcasing Bake's method of handcrafting specialised teams for every project.
Final animation by: Myself (all Project Manager shots), Sasha Haxell, Sam Burns, Luke Fabry, Rodrigo Lopes.
